![]() ![]() “What makes you different from the competition?” At its core, a USP should quickly answer a potential customer’s most immediate question when they encounter your brand: It’s a specific and clear benefit that makes your business stand out when compared to other businesses in your market.įorming an opinionated and deliberate USP helps focus your marketing strategy and influences messaging, branding, copywriting, and other marketing decisions, and influences prospective customers. That's why it’s crucial for all entrepreneurs to understand how to both identify and communicate a unique selling proposition (USP) to help guide your branding and marketing decisions.Ī unique selling proposition (USP) is the one thing that makes your business better than the competition. ![]() Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about.Ĭustomers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. ![]()
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